The Navy Event Toolkit was developed to create a more consistent creative approach to the promotion of Navy events across Australia.
This toolkit was a great opportunity for the Navy Marketing Team to positively impact the promotion of Navy events. With a prescribed creative approach that is backed by key Navy stakeholders, I was able to provide all Defence Force Recruiting Centres (DFRCs) with an easy to implement marketing collateral template that assists with the promotion of key events, aligns with Navy brand and ensures that Navy key messages are consistent on a national scale. This approach to the event also ensures that Navy is perceived by the public as a professional, cohesive and reliable brand.
The Navy Event Toolkit consists of a range of marketing collateral such as:
Print Material
- DL Flyer
- A2 Posters
- Pull Up Banner
Digital Assets
- Digital Banners: Skyscraper, Leaderboard, Mobile, MREC and Half Page
- Reception Slides: Landscape and Portrait, Animated and Still
Radio
- Radio script and soundscape
Press Ads
- Full Page
- Half Page
- Strip Ad
Social Media
- Twitter/LinkedIn
- Facebook/Instagram
For additional samples of this work, please feel free to get in touch at sallie.rodriguez3@gmail.com
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