With the support of the Navy Brand Portfolio Manager, I lead up a project to develop a suite of dynamic digital banners that will be utilised to promote priority roles for the Navy on online media placements.
This project was a large undertaking that required close coordination with our creative agency, VMLY&R. In collaboration with the Navy Account Manager, I was able to develop dynamic banners for over 30 Navy roles, each with 5 x different formats (skyscraper, mobile, MREC, leaderboard and half page), with male and female versions and alternative text.
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