The Air Force Trade Brochure was the final project that I had completed prior to leaving Defence Force Recruiting.
This brochure has been a long-term project of the Air Force Marketing Team and has been ongoing for 3+ years due to change overs in staff, updates required to important information and lack of imagery.
Through the support of the Air Force Brand Portfolio Manager, Senior Marketing Officer and the Air Force Recruitment Liaison Officers, I was able to successfully complete the Air Force Trades Brochure which was to be printed and distributed to the Defence Force Recruiting Centres (DFRCs) across Australia to promote Air Force Trade roles.
Featuring over 60 pages and covering 15 trade roles, this brochure was a huge undertaking that really challenged my attention to detail, communication, creative thinking and project management skills. Multiple stakeholders such as job sponsors, Recruitment Liaison Officers, creative agencies and more had to be engaged and managed in order to ensure that the brochure had relevant and accurate information.
It is a pleasure to know that this brochure has been finalised and is currently being utilised to inform our target audience about Air Force Trade roles and the benefits that the Air Force has to offer.
If you'd like to see a full copy of the brochure, you can download it on this link.
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